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          Kanye West covers an entire Gap store with a handwritten message celebrating his 10-year partnership with the apparel giant

          Kanye WEst Kanye WEst
          Kanye West's Yeezy brand is partnering with Gap to create a new clothing line, Yeezy Gap.
          Lionel Cironneau/AP
          • Kanye West handwrote a message celebrating the news of his new partnership with Gap, which was blown up to a large scale and draped over an entire Gap store in Chicago. 
          • In the message, West said he was "humbled at the opportunity to serve" and that he put his heart into "every detail."
          • Gap announced its 10-year partnership with West's Yeezy brand on Friday.
          • West and his design team will create a new Yeezy Gap cobranded collection of apparel to launch in 2021.
          • Visit sunbet's homepage for more stories.

          Kanye West is bringing some much-needed attention to Gap.

          The rapper and fashion designer handwrote a message to Gap shoppers, which was blown up and dropped over a Gap store in Chicago to celebrate his new partnership with the company.

          In the message, West said he was "humbled at the opportunity to serve," adding, "I put my heart into the color palette and every detail."

          West also said the building was the Gap store that he used to shop at growing up in Chicago. 

          On Friday, Gap announced that it teamed up with West's brand Yeezy in a "multi-year partnership 500 Internal Server Error

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          Analysts say that West could be a lifeline for Gap, which has seen sales slide in recent years and been accused of falling behind competitors and not updating its "anemic ranges" of clothing.

          Gap needs "the younger customer who cares about streetwear [and] who loves fashion. This is a luxury brand getting more accessible with a lot of market demand," Cowen analyst Oliver Chen told Forbes

          SEE ALSO: Kanye West is teaming up with Gap to create a new Yeezy clothing collection that is expected to hit stores in 2021

          More: Kanye West Gap Yeezy Athletic wear
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